Having followed the world of pawnbroking for years, I’ve witnessed how Lili Gold has been more than just a celebrity wife to Leslie Gold, the star of TruTV’s hit reality TV series “Hardcore Pawn“. Born on June 20, 1950, in Los Angeles, United States, Lili has been instrumental in building their family legacy at American Jewelry & Loan.
Throughout their 40 years of marriage, she’s supported her spouse not only in their pawn shops across America but also during his appearances on shows like Chopped, Today, and Home & Family.
Their professional life extends beyond the counter, as they’ve raised a son and daughter who now contribute to their family business. While Lili keeps her personal life relatively private, her accomplishments in helping manage one of the most successful pawnbroker enterprises speak volumes about her career and achievements. Together with Les, they’ve built not just a business, but a lasting legacy that continues to thrive in the world of pawnbroking.
Profile summary
Date of Birth | Jun 20, 1950 |
Age | 75 Years |
Birth Place | Los Angeles, United States |
Residence | Los Angeles, United States |
Country | United States |
Profession | pawn shop American Jewelry & Loan |
Education | Graduated |
Father | (will update soon) |
Mother | (will update soon) |
Nationality | American |
Siblings | (will update soon) |
Brother | (will update soon) |
Religion | Christianity |
Spouse | Les Gold |
Horoscope | Gemini |
Weight | 65 KG |
Height | 5 feet 7 inches |
Net Worth | $1.5 million |
Category | Business People & Entrepreneurs |
Who is Lili Gold, Les Gold’s wife?

Lili Gold, the wife of the famous American pawnbroker and reality TV star Les Gold, has always preferred to stay out of the limelight. Born and raised in Michigan, United States, Lili is an American national of white ethnicity.
Despite being married to a well-known media personality, she has kept her private life away from public scrutiny. She has not disclosed many details about her family, including her parents and siblings, choosing instead to focus on her life with her husband and their family in Detroit, Michigan.
As of 2024, Lili is 73 years old, having been born on 20 June 1950. Her zodiac sign is Gemini, which might explain her adaptable and private nature. While Les Gold is widely recognized as the co-owner of American Jewelry and Loan pawn shop and for his TV series appearances like Hardcore Pawn, Chopped, and Today, Lili has remained a steady presence in his life.
Les is also the author of the book titled For What It’s Worth: Business Wisdom from a Pawnbroker, which reflects his expertise in the industry. Through it all, Lili has maintained her grace and privacy, embodying the strength of a partner who supports without seeking the spotlight.
Career
Les Gold’s wife has played a significant role in the family business, which revolves around the pawn shop known as American Jewelry and Loan. Together with her husband, Les, they established this iconic pawn shop in 1978, turning it into a thriving family venture. Over the years, their children, Ashley and Seth, joined as co-owners, making it a true family-owned enterprise.
The shop first opened at the Green Eight Shopping Centre in Oak Park but was later relocated to Greenfield Road in Detroit. Today, the business has expanded to other store locations in Hazel Park, Pontiac, and Southgate, Michigan.
The Gold family’s journey wasn’t just limited to the pawn shop. They gained widespread recognition when they were featured in the TruTV reality TV series, Hardcore Pawn. This show highlights the daily challenges of running a family-owned pawn shop, showcasing how Leslie Gold and his children overcome obstacles to keep the business thriving.
The series premiered in 2010 and aired for nine seasons, with its last episode broadcast in August 2015. Through their TV appearances, the Gold family has become synonymous with resilience and dedication in the pawnbroking industry.
Lili Gold’s net worth
Lili Gold, the wife of Les Gold, has built an impressive career alongside her husband. She is a pawnbroker and co-owner of American Jewelry and Loan, one of the world’s largest and most known pawn shops located in Detroit, Michigan. Together with Les, she has turned the family business into a thriving enterprise, contributing to her estimated net worth of $1.5 million. Her wealth has been earned through her work in the pawn industry, as well as her role as a reality TV star and author.
Lili gained further recognition as a cast member on the truTV reality show Hardcore Pawn, which follows the daily work and challenges of running their pawn shop. According to sources like Net Worth Post, Idol Net Worth, and Celebz Living, her net worth reportedly ranges between 700thousand and 1.5 million. The main income source for Lili and her family is likely the earnings from American Jewelry and Loan, a business that has become a cornerstone of their family legacy.
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What is the age of Lili Gold?
Lili Gold, born on June 20, 1950, is now 74 years old and has lived a life full of achievements. She is not only a loving wife and mother but also a successful businesswoman and talented reality TV star. Her vibrant personality and sharp humor have made her a standout figure on the popular show Hardcore Pawn, where she has brought a unique charm to the screen. Balancing her roles as a family anchor and a public figure, Lili continues to inspire many with her dedication and versatility.
When is Lili Gold birthday?
Lili Gold was born on June 20, 1950, and celebrates her birthday on this date every year.
What is the Profession of Lili Gold?
Lili Gold is a professional associated with the American pawn shop American Jewelry & Loan.
Who is Lili Gold’s Husband?
Lili Gold is married to Les Gold, who is her spouse.
Who are Lili Gold’s Parents?
The names of Lili Gold’s father and mother are currently not available and will be updated soon.
Who are Lili Gold’s Siblings?
The names of Lili Gold’s siblings are not known at this time and will be updated soon.
What is the Net Worth of Lili Gold?
Lili Gold has an estimated net worth of $1.5 million.
What is Lili Gold’s Education?
Lili Gold is a graduate, having completed her education.
What is the Height of Lili Gold?
Lili Gold stands at 5 feet 7 inches tall.
What is the Weight of Lili Gold?
Lili Gold weighs approximately 65 kilograms.

I’m Zaheer Ahmad is a content writer and SEO Expert with 2 years of Experience. I have Already work with BBC News Website.